Humans of Bombay (HOB) has announced the appointments of Amit Sobti as president and Jasleen Kaur Gupta as vice president, creatives and delivery.

Sobti was chief revenue officer, Fork Media, while Gupta was brand strategy head, Fork Media. 

With these hires, HOB, aims to become a full-stack digital media company.

Sobti said, "This move just felt right. I’ve spent years building brands and businesses, but HOB is different. It’s honest. It’s human. And in a world full of noise, that really matters. I’m excited to help shape what comes next—thoughtfully, and with purpose.”

Kaur added, “Much before joining HOB, I was a fan of their content. To now actually be here and have the opportunity to make an impact with life-changing storytelling and creative experiments is a chance to do what I do best. Build. Bigger, better and be disruptive."

HOB aims to connect brands and audiences through stories. Now, it's looking to expand by buildings IPs and brand partnerships.

Karishma Mehta, founder and CEO, HOB, said, "Stories change people. And people change the world. We’re building storytelling ecosystems—formats and IPs designed to inspire, influence, and push India forward. At our core, we’ll always stand for real, empathy-driven stories. But the future we’re building is about going beyond content—into culture, influence, and impact at scale."

Sobti spent 12 years with Fork Media Group, prior to which he was Media Pro Enterprise. He has also worked with Reliance Broadcast Network. 

Kaur has also had stints with Myntra, Concept Communications, and Jack in the Box.