Preetam Thingalaya joins Bullet, India’s micro-drama app as vice president marketing.

Zee Entertainment in partnership with Bullet will aim to deliver vertical-format, bite-sized episodes designed for binge-watching, featuring creator-led stories with high emotional appeal.

Thingalaya moves from Eshtory, where he was head of marketing.

In a career spanning over 25 years, he has also worked with Mirum, Zee5 and Mindshare, among others.