PR Professionals has announced the appointment of Mayank Gaur as creative director, further strengthening its leadership team.

Gaur will lead the agency’s creative practice, focusing on impactful storytelling, integrated brand campaigns, and innovative content strategies.

He moves from Option Designs, where he was creative director. 

The appointment comes at a time when PRP is expanding its creative and integrated communications offerings for marquee clients across infrastructure, education, governance, and consumer sectors.

Dr Sarvesh Tiwari, founder and managing director, PR Professionals, said, “As brands increasingly seek differentiated storytelling, creativity remains at the core of impactful communication. Mayank's extensive experience and multidisciplinary approach will strengthen our ability to deliver end-to-end integrated campaigns that resonate deeply with audiences. His appointment marks a milestone in PRP’s journey to build a world-class creative hub.”

Gaur said, “I am delighted to join PR Professionals, an agency that is redefining integrated communications in India. The synergy between creativity, digital, and public relations at PRP offers a unique opportunity to push boundaries and craft stories that inspire, influence, and deliver measurable impact. I look forward to collaborating with this dynamic team to build transformative campaigns.”