Veritas Reputation PR has bagged the public relations mandate for Canara Bank.
The mandate includes strategic communications for Canara Bank to strengthen its positioning as a trusted, new-age bank. The agency will also be responsible for the brand’s corporate communications, investor relations and national media outreach across print, electronic, and digital platforms.
The account was won following a multi-agency pitch.
A Canara Bank spokesperson said, “The Current dynamic financial landscape demands impactful communication to connect and engage effectively with all the stakeholders. We partnered with Veritas Reputation PR for their unmatched domain expertise, strong national media network and innovative approach. We are confident that our partnership will amplify our brand positioning and further solidify our thought leadership.”
Hemant Batra, managing director, Veritas Reputation PR, added, “We are proud to partner with Canara Bank, one of the most respected banks in India. This win reaffirms our strength in BFSI communications and our ability to deliver insight-led strategies and execute high-impact campaigns. We are excited to bring our national media network and contemporary ideas to strengthen the bank’s ambitious vision.”