Max Level has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind games such as League of Legends, Team Fight Tactics, Valorant, and more. 

As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

The agency will also work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. 

Furthermore the mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. 

The account was won following a multi-agency pitch process. 

Siddharth Nayyar, co-founder and chief executive officer, Max Level, said, "Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace."