PR Professionals has announced the appointment of Rohit Sharma as vice president - client relations and content.

In his new role, Sharma will lead the client relations and content verticals, further strengthening the agency's position as a fully integrated communications enabler for clients across infrastructure, education, climate action, governance and consumer sectors.

Dr Sarvesh Tiwari, founder and managing director, PR Professionals, said, "As we grow from strength to strength, catering to diverse sectors, we remain committed to delighting our clients with bespoke communication solutions. Rohit’s cross-sectoral experience and proven expertise in designing and implementing holistic communication strategies will be instrumental in PRP’s pursuit of operational excellence, ensuring our clients’ interests are always at the forefront."

Sharma said, "I strongly believe that every product, service, thought, idea, or proposition has a unique story. How effectively and impeccably that story is communicated to relevant stakeholders is the skill I have honed over two decades across sectors such as Engineering, Retail, Real Estate, Climate Action, Sustainable Development, Ethical Value Chains, Human Rights, Education, Packaging, and Environmental Commodity Management. Upholding the ethos of PR Professionals, I am committed to elevating the 'wow' factor for our esteemed clients through impactful and strategic communication."