80 dB Communications has been appointed as the communications partner for Smytten, an experiential and consumer intelligence platform. 

The partnership will strengthen its positioning at the intersection of product discovery and AI-led insights via Smytten PulseAI, helping brands make smarter, data-backed decisions.

80 dB's mandate also includes amplifying the platform's visibility, strengthening its corporate reputation, and building stronger awareness of its differentiated approach to consumer intelligence, experiential discovery, and real-world behaviour-led research.

Swagat Sarangi, co-founder, Smytten, said, “At Smytten, we are building an ecosystem where real consumer experiences drive real intelligence. While our platform enables discovery at scale, Smytten PulseAI transforms this behaviour into faster, smarter, and more actionable insights for brands. As we enter our next phase of growth, we are partnering with 80 dB Communications to shape and amplify our narrative as we define a new category at the intersection of discovery and intelligence." 

Abhilasha Padhy, co-founder and joint managing director, 80 dB Communications, added, "Consumer discovery and real behaviour data are reshaping how brands connect with their audiences. Smytten is at the forefront of this shift, and we are excited to partner with them in amplifying their story, especially their leadership in AI-driven research through Smytten PulseAI,  helping brands make smarter decisions and create impactful experiences at scale."