Honda Cars India has announced the appointment of Burson for its communications duties. 

As part of its mandate, the agency will provide integrated communications support to further enhance Honda’s brand positioning and solidify its leadership in the Indian automotive market.

Burson also aims to strengthen Honda’s reputation, amplify brand narrative and drive impactful engagement. 

Deepshikha Dharmaraj, chief executive officer, Burson Group India, said, “We are proud to partner with Honda Cars India, a brand that has truly established a legacy. With over three decades of experience in building and protecting the reputation of leading automotive clients, we bring a deep understanding of the automotive industry. I am confident our partnership will help Honda underscore its leadership in the Indian automotive market.”