The Good Edge has been appointed as the public relations and communications partner for Westlife Foodworld, the company that owns and operates McDonald's restaurants in West and South India.

Under the mandate, the agency will lead corporate communications, media relations, public affairs, corporate reputation management, and crisis management for Westlife Foodworld, the McDonald’s brand across West and South India and Ronald McDonald House India.

The partnership will focus on shaping sharper narratives around the brand, its business and its foundation, while strengthening leadership across conversations on innovation, brand initiatives, sustainability, and consumer engagement within India’s evolving quick service restaurant (QSR) ecosystem.