Equitas Small Finance Bank has announced the appointment of  PRHub as its PR and communication partner.

The agency is responsible for developing and executing integrated communication strategies, and managing media relations for the bank. The partnership comes at a time when the bank is gearing up for an exciting phase of growth and a range of planned initiatives aimed at deepening its engagement.

Vignesh Murali, senior vice-president and head – brand, marketing and corporate communications, Equitas Small Finance Bank, said, "At Equitas SFB, we are constantly evolving and looking for fresh, collaborative approaches to strengthen our brand narrative. In PRHub, we saw a partner that understood our aspirations and demonstrated strategic thinking aligned with our future communication needs."

Xavier Prabhu, founder and MD, PRHub, added, "We are truly delighted to partner Equitas SFB team during a pivotal period in their journey. Under Vignesh’s leadership, they have built a formidable team and capability in all aspects of branding and communication. Look forward to the opportunity to work with them to build a tuned narrative and successfully support some of their major milestones coming up in the year ahead."