Adfactors PR has announced the appointment of Hemant Gaule as senior vice president – growth and development initiatives. 

Gaule will focus on multiple streams including building an AI-first work culture, strengthening the firm’s value proposition, building new practices, and executing long-term plans for leadership development. 

He will work closely with the founders and the leadership team to curate and execute programs aimed at future-proofing the organisation. 

The creation of the Adfactors Academy – an initiative designed to identify, nurture, and elevate emerging leaders within the firm will be an important part of his mandate. 

While the Academy will offer structured learning interventions, its broader mission is to make the agency future-ready, equip consultants to manage complex, ever-evolving client briefs and contribute to institutional-scale growth.

Gaule moves from School of Communications and Reputation, where he was director and CEO. 

Madan Bahal, co-founder and managing director, Adfactors PR, said, "I have known Hemant for more than a decade, and value his clarity of thought, professional integrity, and ability to design talent architectures for the future. I look forward to working closely with Hemant in enhancing Adfactors PR’s relevance to its clients and internal stakeholders, in an ever-changing environment."

Gaule added, "Adfactors is a firm of deep purpose and vast potential, and it is an honour to be working with the founders and the CEO who have built a market-leading institution. This role is not just about leadership development - it is about unlocking a future where Adfactors PR stands as a global benchmark for consulting excellence. We will build the systems, structures, and spirit required to take the firm confidently into the next decade and beyond."

In a career spanning over 15 years, he has also worked with Ceat Tyres, RPG Enterprises and Oberoi Realty, among others.