Sports marketing, 04 Mar 2025

Malaika Arora for Chique Studio

04 Mar 2025 4:12 PM

Chique Studio signs Malaika Arora as brand ambassador

As per the brand, Arora's timeless style and confidence perfectly aligns with Chique's mission of celebrating individuality and elegance. 
Furthermore, the D1 retention of users acquired through the CTV campaign was 20% higher, and the D7 retention was 37% higher compared to the mobile app campaign.

04 Mar 2025 3:44 PM

Krafton partners with Moloco to run CTV ads for CookieRun India on LG Channels

Reached out to new users who were previously difficult to target through app campaigns, while also achieving high retention.
FCB India and Dulcoflex

04 Mar 2025 2:22 PM

Dulcoflex assigns its creative duties to FCB India

The account was won post a multi-agency pitch and will be managed from FCB India's Mumbai office.
Prada Group X Versace

04 Mar 2025 2:14 PM

Prada in talks to acquire Versace from Capri Holdings

According to media reports, the Milan-based luxury brand and Capri would be closing the deal at around USD 1.6 billion. 
Vinay Tamboli

04 Mar 2025 1:57 PM

LS Digital launches DataQuark to transform the data and insights landscape

Vinay Tamboli, who was leading this domain as CEO of data and insights, will now take charge as the CEO of DataQuark.
(Left) Parijat Ghosh and Shyam Unnikrishnan

04 Mar 2025 1:27 PM

Bain & Company names Shyam Unnikrishnan as managing partner for India

Parijat Ghosh to lead APAC healthcare and life sciences for the global management consulting firm.
Devang Shah (left) and Hemant Kshirsagar

04 Mar 2025 12:58 PM

Dentsu India appoints Devang Shah and Hemant Kshirsagar

Shah moves from Gabriel & Co., whereas Kshirsagar's last full-time stint was at Bain & Company.
The Marcom Avenue X Studds

04 Mar 2025 12:49 PM

Studds appoints The Marcom Avenue for creative

Account was won following a multi-agency pitch.
Pepsi's print ad

04 Mar 2025 11:37 AM

Pepsi takes the cola wars to print, with a full-page ad in TOI (updated)

Takes on Coca-Cola's 'Half Time' campaign with a creative conceptualised by Havas Creative India.
Josy Paul (left) and Gautam Surath

04 Mar 2025 10:22 AM

Is traditional mentorship in agencies fading away?

In our March issue, we explored the shift in advertising mentorship and if AI is replacing agency heads as creative mentors.

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