Sports marketing, 07 Mar 2025

Zepto's Prices Itne Low, Ek Baar Dekh Toh Lo!' campaign.

07 Mar 2025 5:10 PM

Zepto delivers big savings with Akshay Kumar and Jr. NTR's persistence

Conceptualised in-house, the ad films spotlight the q-comm's super saver offering.
Castrol's #GarmiMeinBhi3xProtection campaign

07 Mar 2025 3:36 PM

Castrol fuels Shah Rukh Khan's chase to catch the robbers

Conceptualised by Ogilvy, the campaign comprising a film, relaunches Castrol Activ, the brand's flagship two-wheeler engine oil brand.
22 award categories are open to participate in

07 Mar 2025 11:06 AM

Manifest Play: Entries to close on 10 March

Awards night to be held in Mumbai on 9 April.
If advertising is supposed to reflect culture and hold up a mirror to society, then why does this imbalance persist?

07 Mar 2025 10:37 AM

It’s 2025. Where are the women creative leaders?

In our March issue, we examine the systemic biases limiting women in creative leadership amid worrying rollbacks in DEI policies worldwide.
Lifebuoy India's new campaign

07 Mar 2025 9:32 AM

Shah Rukh Khan shows the new way to skincare with Lifebuoy

Conceptualised by MullenLowe Lintas, the campaign spotlights the brand's new proposition.
This acquisition is expected to close early in the second quarter of 2025. 

07 Mar 2025 9:12 AM

Publicis Groupe to acquire Lotame

States that the combination of Epsilon and Lotame will connect clients to data of over 90% consumers globally.
Here's what Dalbir Singh is doing this week.

07 Mar 2025 9:00 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is having a conversation with a creative director who lost his job a year ago.
Rajni Daswani

07 Mar 2025 8:56 AM

Opinion: Work-life balance, what's that?

The author explores why work-life balance remains an elusive dream for working mothers, hindered by systemic gaps and cultural expectations.

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Smriti Tewari

16 Oct 2025 11:18 AM

Smriti Tewari joins Infectious Advertising
The store brings together more than 250 luxury and designer brands, alongside personal styling, private lounges, concierge services, and curated cultural programs aimed at deepening customer engagement.

16 Oct 2025 11:06 AM

Galeries Lafayette to open doors in India with Aditya Birla Group
Tata Play's ‘Samajhdar Bano, Tata Play Lagao,' campaign

16 Oct 2025 10:30 AM

Tata Play brings on a donkey and an owl to show the way to smarter viewing
The association with Monkeyway allows Firestarter to offer Indian clients, international brand technologies, starting with  3D real time streaming.

16 Oct 2025 10:29 AM

Rayomand J Patell launches Firestarter

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