Sports marketing, 09 Mar 2026

Through UnbAIsed, the agency hopes to introduce alternative visual references that challenge stereotypes and present people beyond traditional roles.

09 Mar 2026 5:47 PM

21N78E Creative Labs launches ‘UnbAIsed' to address gender bias in AI imagery

Rolled out on International Women's Day, the initiative is supported by a film.
Selected's 'The Art of Choosing Well' campaign.

09 Mar 2026 4:16 PM

Arjun Rampal reflects on intentional living through Selected

Conceptualised by Cream Studio, the campaign comprises an ad film.
Neeraj Jha

09 Mar 2026 3:12 PM

Neeraj Jha gets a new role at Warner Bros Discovery

Was director - content, programming and acquisition at the media company.
Liqvd Asia will work closely with the Woodland team to shape the brand's digital narrative across social platforms and creator ecosystems.

09 Mar 2026 2:18 PM

Woodland assigns its digital communications mandate to Liqvd Asia

With this partnership, the agency adds another marquee lifestyle brand to its portfolio.
The unit operates through a full-service team of strategists, creator managers, negotiators, editors and campaign specialists.

09 Mar 2026 11:52 AM

Concept Group launches Puzzle Media, an influencer marketing vertical under Concept BIU

Aims to help brands navigate the evolving creator ecosystem through structured, outcome-led and brand-safe influencer marketing solutions.
Women's Day campaign by The Muthoot Group

09 Mar 2026 11:43 AM

Muthoot Group's Women's Day film asks the right question, but dodges the hard answer

Conceptualised by ABM Communication, the film imagines what might happen if a man had to step into a woman's shoes for a day.
Swiggy Instamart's campaign for its Samsung's Galaxy S26 partnership

09 Mar 2026 10:54 AM

Swiggy Instamart gatecrashes Samsung's Galaxy S26 launch to land on its instant delivery promise

Conceptualised by Moonshot, the campaign comprises an ad film.
Mahima Mathur

09 Mar 2026 10:31 AM

Mahima Mathur joins Disco at Godrej

Moves from DDB Mudra Group, where she was creative director.
BARC | Nielsen One Ads offers integrated reporting across linear TV, CTV, mobile phones and computers

09 Mar 2026 9:49 AM

BARC and Nielsen launch cross-media measurement tool

JioHotstar was the first platform to use this tool during the recently concluded ICC Men's T20 World Cup.
Winners will be announced on 12 March.

09 Mar 2026 9:15 AM

Spikes Asia 2026: 31 more shortlists for India

Leo dominates with 12 shortlists, while Fundamental and Ogilvy get three each.

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Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

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Has influencer marketing proven enduring value?

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The tag does not lecture or warn. It simply exists in a space that is already private.

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When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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