Sania Mirza has partnered with Boldfit as the brand's 'athlete' and investor. Mirza joins the sports and fitness brand as a co-creator and promoter for its range of tennis racquets and pickleball paddles. 

Boldfit was launched in 2018 and also has KL Rahul on its roster of brand ambassadors and investors.

Pallav Bihani, founder and CEO, Boldfit, said, "Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us. This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend. At Boldfit, we are building the sports brand India deserves—by partnering with the very best to create products for 1.4 billion people.”