Sports marketing, 12 Sep 2025

The brand released a video to announce the partnership

12 Sep 2025 4:57 PM

boAt ropes in KR$NA as brand ambassador

The collaboration aims to drive cultural resonance through music, authenticity, and self-expression.
Ravish Kumar Chaubey

12 Sep 2025 3:09 PM

Kult appoints Ravish Kumar Chaubey

Moves from WorkIndia, where he was head of growth.
Super.money's campaign

12 Sep 2025 10:56 AM

Super.money makes chasing cashback easier for Jonty Rhodes

Conceptualised by Braindad, the campaign comprises a film.
Nua Woman's #PeriodTips campaign.

12 Sep 2025 10:55 AM

Nua Woman knows some irritations are inevitable, makes sure periods aren't one of them

The campaign consists of an ad film.
Sania Mirza

12 Sep 2025 10:49 AM

Sania Mirza joins Boldfit as brand ambassador and investor

She will be promoting Boldfit's tennis and pickleball range.
Emotional drivers are the new currency of shopper experience

12 Sep 2025 10:43 AM

Opinion: The power of emotions in retail

The author unpacks the role of emotional drivers in converting shopper moments into long-term brand loyalty.
Umma Saini

12 Sep 2025 10:40 AM

Umma Saini joins PhonePe

Was chief creative officer at Schbang.
Dalbir Singh continues his diary for Manifest

12 Sep 2025 8:48 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films has a conversation about Midjourney and AI films.
Hayden Scott

12 Sep 2025 8:44 AM

Rapid Fire with Hayden Scott

Our series continues with the Virtue Asia's creative head.
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