Sports marketing, 16 Oct 2025

The association with Monkeyway allows Firestarter to offer Indian clients, international brand technologies, starting with  3D real time streaming.

16 Oct 2025 10:29 AM

Rayomand J Patell launches Firestarter

The agency has entered a partnership with Germany-based Monkeyway.
Harshil Karia (left) and Nisha Singhania

16 Oct 2025 10:07 AM

Rage-bait advertising sells, but at what cost?

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.

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Shah Rukh Khan tops Kroll India's celebrity brand rankings for 2025
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INS' 'Ink Doesn't Lie' campaign.

05 Aug 2026 1:15 PM

As AI blurs fact and fiction, INS says 'Ink Doesn't Lie'
Francisco Neves (left) and Andy Hornby

05 Aug 2026 11:45 AM

We chose a joint venture because India deserved more than a franchise model: Andy Hornby

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