Sports marketing, 17 Feb 2025

Star Cement's third leg of its 'Har Ghar Mein Star' campaign.

17 Feb 2025 4:18 PM

Star Cement and Lovlina Borgohain champion for strength that blooms against all odds

Conceptualised by VML, the ad film seeks to celebrate the unwavering spirit of the northeast.
Tuhin Arya (left) and Neel Nigam

17 Feb 2025 4:11 PM

Bandstand Videos and Tikdum Studios' co-founders launch Tune

The agency has already closed a few accounts, with announcements on two more partnerships expected soon.
Ardent Alcobev, the premium beverage company is backed by former England cricket captain Kevin Pietersen as a marquee investor.

17 Feb 2025 2:51 PM

Dram Bell Whisky appoints Roll Dot Agency as its AOR

The London-based agency’s India arm will lead brand strategy, creative execution, and digital marketing for Ardent Alcobev’s portfolio.
Himalaya Wellness' 'India's No. 1' campaign

17 Feb 2025 2:21 PM

Himalaya Wellness partners with Royal Challengers Bengaluru

The brand continues its partnership with the Women’s T20 Cricket League for the third consecutive year.
Solidifies its commitment to breaking barriers and celebrating women’s achievements.

17 Feb 2025 2:12 PM

Wella Professionals teams up with Delhi Capitals

Backs the female cricket community by championing courage through its innovative hair solutions.
Society Tea Spice Secrets campaign

17 Feb 2025 1:49 PM

Society Tea evokes the ‘good old days’ with Spice Secrets

The campaign focuses on the emotional connection between food and memories, highlighting the brand’s flavourful offerings.
Hosted by Chitrangada Singh the season features founders of brands like Bira, Chaayos, Forest Essentials, Heads Up for Tails, Veeba, and WickedGud.

17 Feb 2025 11:25 AM

Second season of The Rockford Circle rolled out

The show has been conceptualised by GroupM's Mindshare.
Amit Wadhwa

17 Feb 2025 11:10 AM

Surprised that the Motorola work didn't win as much as the 'Unfiltered History Tour': Amit Wadhwa

Dentsu Creative's CEO for South Asia, chats with us about growth, life after winning the 'agency of the year' at Cannes in 2022, and more...
Will lead strategic marketing and media for Piramal Pharma’s OTC brands, including Lacto Calamine, Little’s, Tetmosol, Polycrol, i-pill, and i-activ, managed from the agency’s Mumbai office.

17 Feb 2025 11:09 AM

OMD India bags Piramal Consumer Healthcare’s integrated mandate

The account was won post a multi-agency pitch. 
Sharvari Wagh for Sprite

17 Feb 2025 10:33 AM

Sprite signs Sharvari Wagh as brand ambassador

To highlight the association, the brand has also rolled out a campaign, 'Sprite,Thand Rakh’, featuring the actor.

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