Sports marketing, 20 Feb 2025

Samantha Ruth Prabhu in the Nivea India commercial

20 Feb 2025 5:03 PM

Samantha Ruth Prabhu named ambassador for Nivea India’s Luminous Even Glow range

The brand unveiled its latest skincare range through a TVC featuring the actor.
Havas Play has joined us as a title partner for the first edition.

20 Feb 2025 1:25 PM

Manifest Play: New category added

Entries close on 10 March.
Ranveer Singh and Petr Janeba

20 Feb 2025 1:12 PM

Škoda Auto India signs Ranveer Singh as 'brand superstar'

To highlight the association, the brand will roll out a film by the end of March.  
Campus Activewear's 'Move Your Way' campaign

20 Feb 2025 11:02 AM

Vikrant Massey aces investor meet with his Campus Activewear shoes

Conceptualised by Moonshot, the campaign aims to celebrate self-expression, while encouraging individuals to embrace their authentic selves.
S Subramanyeswar (left) and Vistasp Hodiwala

20 Feb 2025 9:09 AM

Can independents retain talent better than network agencies?

Amidst the rising talent turnover in the advertising industry, we explore where does the key to retention lie.

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ChatGPT's second mainstream campaign for the Indian market.

16 Jan 2026 11:17 AM

Smriti Mandhana tricks Harmanpreet Kaur at breakfast, ChatGPT lands the punchline
Shveta Mehra (left) and Neha Kandalgaonka

16 Jan 2026 10:48 AM

Emotional connection now matters more than media exposure: Neha Kandalgaonkar
Here's what Dalbir Singh is doing this week

16 Jan 2026 9:58 AM

Producer's Diary by Dalbir Singh
Bharat Ke Super Founders kicks off on Amazon MX Player on 16 January

16 Jan 2026 9:47 AM

'We want to build a traceability KPI for the show, which we doubt other shows promise'

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

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Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

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