Sports marketing, 24 Jun 2026

From left: Hiroyuki Yokoi, Laura Nestler, Rob Van Griensven

24 Jun 2026 2:30 AM

Cannes Lions 2026: 'In the next 18 months, art will matter more and science will get sharper'

A session on day two of the festival discussed what the future holds for brands, creativity and technology.
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