Sports marketing, 31 Jan 2025

Mother Dairy's 'Booth Par Jao' campaign.

31 Jan 2025 5:28 PM

From dairy booth to voting booth, Mother Dairy champions the power of choice

Conceptualised by Interactive Avenues, the ad films link daily visits to a Mother Dairy booth with the civic duty of voting.
The airline will also distribute ‘whistles with wings’, miniature aircraft-shaped whistles to enhance fan engagement.

31 Jan 2025 3:37 PM

Chennai Super Kings extends partnership with Etihad Airways

With this extended association, the airline's logo will be at the front and centre of the CSK jersey.
The Womb will be instrumental in developing engaging narratives and effective communication strategies for Danone India’s toddler nutrition brands. 

31 Jan 2025 1:12 PM

Danone assigns its strategic and creative duties to The Womb

No multi-agency pitch was conducted for this account win. 
MS Dhoni emerged as the most sought-after celebrity among all professions endorsing the highest number of brands in 2024, as per the TAM report

31 Jan 2025 11:43 AM

MS Dhoni tops celebrity ranks with maximum brand endorsements in 2024: Report

Celebrities sustained their influence, endorsing over 25% of all ads aired last year, as per TAM AdEx's celebrity endorsements report.
Coca-Cola India's Maidaan Saaf campaign.

31 Jan 2025 11:36 AM

Coca-Cola India unveils 'Maidaan Saaf' campaign at Maha Kumbh Mela to promote plastic recycling

Through this initiative, the brand is transforming plastic waste into useful resources while showcasing the power of recycling.
Screenshot from the film

31 Jan 2025 11:21 AM

MS Dhoni feels the heat ahead of ICC Champions Trophy 2025

The latest campaign featuring the cricketer showcases him in a 'not-so-cool' avatar.
February 2025's cover page

31 Jan 2025 11:06 AM

February issue of Manifest is now out

We analyse whether telemarketing is a boon or a bane, Q&As with industry leaders, effectiveness of campaigns like PVMA, and a lot more...
Here's what the founder of Kiss Films is doing this week.

31 Jan 2025 8:59 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is left perplexed after a conversation with a creative.
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