PhonePe has rolled out a film to celebrate a decade of operations in the country. It features Shahu Supreme, who is a fast-talking content creator and internet personality who is attributed with the record for rapid-fire speech, famously capable of speaking at an astonishing 494 words per minute.

In the film, he's seen taking names of users. It highlights that even at his extreme speaking speed of 494 words per minute, naming every single user would take 980 continuous days, to showcase its wide user base over the last two years. The film was conceptualised by Ogilvy.

What we think about it: The ad does the job of showcasing PhonePe turning 10, with the added humour making it stand out, while building intrigue to reveal the message at the end.

The film released on 28 September.