Kia India has rolled out the launch campaign for the Carens Clavis EV.

The campaign consists of a master film, which was released two weeks ago, post which four shorter films have been revealed. The films showcase the journey of seven friends, with each of them revealing a feature of the car.

What we think about it: From the films, we believe the attempt is to reach out to a younger audience, however, the representation of the females of the group being ill-informed (at most times) about the car's features and electric charging stations, doesn't augur well.