Giva has rolled out a campaign, ‘Glow in Motion’, featuring actor Barkha Singh, introducing its new collection.

Set in a high-security museum, the film follows Singh as she calmly admires a priceless jewellery collection after hours. She dons the pieces and begins to walk away, triggering a sudden alarm that plunges the space into full heist mode. Guards rush in, but the chase halts as all eyes turn to Barkha - striking and composed, the jewellery commanding instant awe. The film concludes by positioning the jewels not as objects to be protected, but as statements meant to be worn.

What do we think about it: The ad delivers a sharp, cinematic take on the classic heist trope, using tension and restraint rather than spectacle to highlight the jewellery. The narrative allows jewellery to remain the clear focal point and seamlessly integrates the brand offering.

The film released on 1 January.