Navneet Education has rolled out a campaign 'Salute the Tr' for Teacher’s Day, which falls on 5 September.

The brand's initiative pays tribute to the unwavering dedication of teachers who guide and inspire generations.

The campaign comprises an ad film.

The film opens in a school setting where teachers, puzzled to find their classrooms empty, step out and wonder, “Where are the children?” Guided by another teacher, they walk towards the school ground, only to be met with a powerful sight: rows of students standing silently in discipline. As the teachers watch, the children step forward and, in perfect unison, raise their hands in salute, a simple yet deeply moving gesture of gratitude and respect. With this initiative, Navneet Education encourages schools nationwide to make saluting teachers a tradition on Teachers’ Day.

What we think about it: The film is predictable since Navneet repeats this format every year, but the simplicity of the salute keeps the message heartfelt and relatable. It doesn’t break new ground creatively, yet it lands as a consistent reminder of the respect teachers deserve.

Devish Gala, director - marketing and sales, Navneet Education, said, "Teachers are the true architects of our society. With ‘ Salute the Tr.,’ we wanted to create a moment of recognition and respect that every teacher deserves. We hope this inspires schools to adopt this practice and celebrate Teachers’ Day with a gesture that is both simple and deeply meaningful.”

Ravi Sangtani, co-founder and CBO, KasperX Marketing, added, "'Salute the Tr.’ is a movement that proves actions speak louder than words and turns teacher appreciation into a powerful nationwide gesture of respect. By inspiring millions of students to unite in a heartfelt salute, we make gratitude for teachers visible and unforgettable. Navneet has always stood firmly with teachers, equipping them with the right tools and providing unwavering support to shape generations. This initiative is another step in Navneet’s ongoing commitment to honouring the tireless dedication and transformative impact of teachers across India. Over time, this simple salute can make everyday respect for teachers the norm, just like in other professions. Because in the story of every achiever, there’s always a teacher whose actions made all the difference."