Google India has rolled out a film for its Google Pixel 10, which will be launched on 21 August.

The film adopts the soundtrack of Dr DRE and Snoop Dogg's 'The Next Episode', with tease shot of the Google Pixel Pro's back. The voice over states that 'if you buy a new phone for a feature that's coming soon, but it's been coming soon for a full year, you could change your definition of soon, or just change your phone'. 

Google could be referring to Apple's AI features announced in October 2024. Back then it stated how Siri would be 'more personalised', but the feature is yet to be rolled out. 

What we think about it: Raises curiosity about the design of the phone as well as delivers the shot on Apple. It smartly continues using the 'ask more of your phone' message it has been using for the Google Pixel series.

The film was released on 4 August.