Rugby Premier League has rolled out a campaign ‘#RugRugMeinRugby, ahead of the league starting on 15 June. 

Featuring actors Farhan Akhtar, Abhishek Bachchan and Tiger Shroff, the campaign comprises a film. The film features actors expressing the key qualities needed for rugby. From running like a sprinter, passing like a basketball player, kicking like a footballer, tackling like a kabaddi player, to scoring like a diver - all these disciplines meet on one field which is rugby.

What we think about it: Short and sharp - the ad drives the message home that rugby isn’t just a sport but it’s every sport rolled into one. The narrative is concise and focused, making it a quick yet impactful watch. 

The RPL will be held between 15-29 June in Mumbai. GMR Sports has joined hands with Rugby India as the lead sponsor of the tournament.