ACC has rolled out a campaign 'Ghar Seelan Free Aur Aap Tension Free' (Home dampness free and you tension free), to spotlight its Gold Water Shield offerings.

The campaign comprises an ad film.

The film opens in a rain-soaked home where leaks are everywhere. As the family scrambles with pots and buckets to catch the water, each droplet creates a rhythmic tune. Amidst the chaos, the young son dances to the beat, bringing a comedic twist. The film ends with a voiceover urging viewers not to let leaks become musical entertainment, highlighting ACC’s Gold Water Shield as the ultimate damp-proof solution.

What we think about it: A snappy yet clever ad film. The comedic tone of the boy dancing through the chaos was a good way to capture attention and keep the audience hooked until the call-to-action was delivered.

The campaign was released on 28 June.