Myntra has rolled out a campaign 'It's a Maa Thing' featuring actor Neena Gupta and her daughter, fashion designer and actor Masaba Gupta to showcase the platform's 'Mother's Day gifting store' offerings.

Conceptualised by Tilt Brand Solutions, the campaign consists of an ad film.

The film opens with Neena and Masaba seated at the dining table, enjoying a casual conversation. Neena playfully asks Masaba what she has planned for Mother’s Day. Caught off guard with nothing concrete, Masaba cheekily replies, “It’s a surprise.” Sensing an impending letdown, Neena begins dropping cryptic hints about what she wants. What follows is a hilarious montage of Masaba’s wildly offbeat interpretations from a T-Rex skeleton to a K-pop singer - all missing the mark. Eventually, Neena gets straight to the point: she wants a fresh new outfit. The duo turns to Myntra’s Mother’s Day collection, browsing together for the perfect fashion-forward gift, spotlighting the platform’s offerings.

What we think about it: The film was impressive as it had the perfect casting and sharp comedic timing was on point. The short, well-paced film highlights Myntra’s offerings while delivering humour and heart.

CREDITS:

Client: Myntra

Agency: Tilt Brand Solutions

Director: Nilay Singh

Production house: The Little Button Films