Prega News has rolled out a campaign 'The Invisible Journey of Fathers' ahead of Father's Day.

The campaign celebrates the often-overlooked contributions of expectant fathers during the pregnancy journey and highlights how pregnancy transforms both partners' lives, even when one's journey remains largely invisible to the world.

The campaign comprises an ad film.

The film features stand-up comedian Aashish Solanki, who dons a pregnancy belly to experience the daily struggles of expectant mothers. What begins as a humorous experiment shifts meaningfully when his pregnant wife and her friends arrive, highlighting the emotional and practical support fathers offer. It ends with a heartfelt message honouring the unseen journey of dads who stand by their partners from the very beginning.

What we think about it: The film uses humour and heart to spotlight the overlooked journey of expectant dads. Aashish Solanki’s belly-wearing experiment starts with laughs but gently pivots to highlight the emotional and practical support fathers provide. It’s a well-crafted reminder that pregnancy transforms both partners even when one journey remains unseen.

Joy Chatterjee, vice president, sales and marketing head, consumer business unit, Mankind Pharma, said, "This Father's Day, we wanted to shine a light on the invisible half of pregnancy - the father's journey. While the physical changes of pregnancy are visible in mothers, fathers too undergo a significant emotional transformation, taking on the responsibility of ensuring financial security for the growing family, working tirelessly to meet increased household needs, and making countless sacrifices to prepare for parenthood. They transition from carefree individuals to responsible partners, often working extra hours, planning long-term investments, and making critical life decisions to provide a stable foundation for their child's future."

Chatterjee added, "Pregnancy changes both lives, even when one stays quiet. Through this campaign, we want to honour the countless ways fathers contribute to the pregnancy journey; from making late-night food runs, planning budgets and providing emotional stability to making major life adjustments and long-term planning for their child's education and healthcare. These contributions may not be physically visible, but they are equally important in creating a supportive environment for both mother and child. Through this campaign, we wanted to highlight that every line tells a story. His, too.”