Star Sports India has rolled out a promo for the upcoming ICC Women’s T20 World Cup, featuring actors Alia Bhatt and Sharvari Wagh.

The film opens in an interview setting where the host asks Bhatt and Wagh who inspires them the most. Bhatt immediately responds, saying Indian cricketers, and Wagh echoes the sentiment, adding that they are world champions and a source of inspiration for millions. As the conversation continues, Wagh mentions that she particularly admires Jemimah Rodrigues, while Alia says her favourites are Smriti Mandhana and Harmanpreet Kaur. The interviewer appears momentarily confused and responds, saying that they mean the women's cricket team. Bhatt quickly corrects him, saying, "That's what I said - the Indian cricket team."

The film uses this simple yet powerful exchange to highlight an unconscious bias: when people hear ‘Indian cricket team’, they often automatically think of the men's team. By challenging this assumption, the film celebrates the achievements of India's women cricketers and reinforces the idea that they are equally representative of Indian cricket and equally deserving of recognition and admiration.

What we think about it: The film leverages a sharp cultural insight to challenge an unconscious bias in the way Indian cricket is perceived. The execution remains simple and conversational, allowing the message to emerge organically rather than through overt advocacy. By having the interviewer make a distinction between the Indian team and the women's team, the film effectively exposes a commonly held perception and then immediately challenges it. The exchange delivers a memorable payoff while celebrating the achievements and stature of India's women cricketers.

The promo released on 4 June, 2026.