Jivo Wellness has rolled out a campaign, ‘Jivo Wala Pani’, featuring cricketer Arshdeep Singh.

The ad opens with Singh casually asking a shopkeeper for a bottle of water. The shopkeeper promptly hands him a regular bottle, but instead of accepting it, Singh breaks into a lively, catchy song requesting 'Jivo Wala Pani'. As the music builds, people all around are singing and dancing through the neighbourhood, while highlighting the unique features and benefits of Jivo bottled water — its purity, refreshing taste, quality assurance, and what sets it apart from ordinary bottled water. The ad concludes with Singh finally receiving his Jivo water bottle and taking a sip from it. 

What we think about it: Using a musical twist to turn a simple water purchase into an entertaining performance, the ad is fun. By repeating the phrase ‘Jivo Wala Pani’ throughout the song, the commercial ensures high memorability.

The film released on 9 February.