Shopsy has rolled out a campaign, ‘Khelo. Jeeto. Shopsy Karo’.

The campaign comprises a film. The ad cleverly captures a uniquely Indian truth that how we turn everything into a game. From sprinting to catch a moving train and weaving through impossibly narrow lanes, to expertly parking in the tightest spots or tossing a newspaper onto a doorstep with perfect accuracy, everyday life in India is filled with playful challenges that people tackle instinctively. Building on this relatable insight, the film draws a smart parallel that if India has made every aspect of life into a game, then why cannot shopping be one too. The film then introduces Shopsy and how it makes shopping as fun and rewarding as the games Indians play every day.

What we think about it: The film takes an unexpected insight and turns it into an entertaining, relatable narrative. The brand connection lands in the final moments, but the storytelling could have been more cohesive. 

The film released on 10 August.