Kingfisher Packaged Drinking Water has rolled, 'Good Times Start with a ‘Yes’, featuring the Royal Challengers Bengaluru team, Soorma Hockey Club and badminton player, PV Sindhu.

The campaign consists of a film.

The film opens on a familiar note, with the RCB squad checking into a hotel, where Virat Kohli breaks the ice with a cheeky dig about Venkatesh Iyer asking for a room upgrade. The calm is short-lived. A stray cricket ball rolls out of a kit bag and is swiftly intercepted by the Soorma Hockey Club with a precise flick of a hockey stick, sparking a playful face-off.

What follows is a high-energy crossover, as cricketers and hockey players turn the hotel into an impromptu arena, racing through corridors, the lobby and even the laundry room. Just as the action spills outdoors and peaks on the lawn, Sindhu steps in, halting the game with ease and tossing in a fresh challenge, shifting the momentum once again. Set to the brand’s signature “Oo La La La Le O” jingle, the film leans into spontaneity, before closing with the sign-off: Yes Bolo, Good Times Kholo (say yes and let the good times roll).

What we think about it: By placing hockey and badminton alongside cricket without making them feel secondary, the film makes a strong cultural point and stands out from typical IPL-led storytelling. That said, the spectacle and constant sport-switching occasionally overshadow the product, making the brand feel more like a facilitator of chaos than a clear protagonist.

The campaign was released on 14 April on YouTube.