Nespresso has rolled out a campaign, 'Explore Vertuo World', featuring its newly appointed global brand ambassador and singer Dua Lipa to showcase its Vertuo 26 Hero machine and the technology behind it.

It also aims to highlights its new brand identity through this campaign. 

The campaign consists of an ad film conceptualised by Leo Constellation.

The film positions every cup of Nespresso as a gateway to new worlds, brought alive through immersive visuals that shift across coffee-inspired settings of culture and creativity. It opens with Lipa entering a Nespresso flagship store and asks to try an espresso and then playfully reimagines actor and long-standing brand ambassador of Nespresso (partnership began in 2006), George Clooney’s iconic 'What Else?' line as a call to never settle, with Clooney making a brief nod to the brand’s legacy throughout the film as Lipa explores different coffees by Nespresso. Driven by curiosity, the film follows Lipa through a day of evolving coffee moments, from a Melozio morning in New York to an Altissio in Italy and more indulgent blends along the way, reinforcing the idea that one cup can unlock many worlds.

What we think about it: The film gets the basics right: casting Dua Lipa brings in a younger, global audience, while the nod to George Clooney neatly retains legacy recall, and the production value delivers the kind of polished, aspirational world Nespresso is known for. But beyond the slick transitions and 'many worlds' narrative, The Vertuo 26 Hero tech, which should be central, fades into the background, making this feel like a lifestyle montage rather than a product-led narrative. It signals evolution, especially in tone and audience, but plays it safe creatively, landing as a strong brand reinforcement piece rather than something truly distinctive or ownable.

The campaign was rolled out on YouTube and Instagram on 14 April.