Zomato has rolled out a campaign, 'Fuel Your Hustle', featuring actor Shah Rukh Khan, singer-music composer AR Rahman and sports personalities Jasprit Bumrah and Mary Kom.

The film opens with a powerful voiceover posing an intriguing question: 'What’s their secret ingredient? The secret sauce to greatness?' As the question lingers, a montage of archival footage begins - gritty training sessions, painful setbacks, and moments of quiet perseverance. The film takes us into the lives of icons from different walks of life, each pushing through struggle and sacrifice in pursuit of excellence. Through their journeys, the film gently peels back the layers, only to reveal there is no magic formula. No secret ingredient but they’re just like us - only, they want it more. A tribute to passion, grit, and the relentless human spirit, the film is a celebration of those who dare to dream, and show up every single day to make it real.

What we think about it: The film cuts through the noise with raw honesty and emotional depth. Opening with a compelling question, the ad immediately grips you. The authentic storytelling and the unfiltered montage of videos leave an impression.

The campaign was rolled out across social media on 15 July.