Ledure Lightings has rolled out a campaign, '#LedureIt', featuring actor Ranbir Kapoor, aiming to spark a broader cultural conversation around the transformative power of light. 

It highlights how choosing the right lighting can dramatically elevate and redefine everyday spaces, while showcasing the brand’s range of lighting solutions.

The campaign consists of an ad film. 

The film introduces Kapoor as 'The Vibologist', a quirky, authoritative character who claims he can hear and feel the emotional signals of inanimate objects. A couple who have spent a lot on their bathroom interiors don't feel the vibe and hence call upon the vibologist to sort it out. Set in a couple’s bathroom, Kapoor surveys the space before declaring he’ll 'vibe it.' Using his unusual powers, he audits the home and diagnoses its lighting issues with a mix of wit and flair. Moving through dark corners, harsh shadows and mood-killing illumination, the narrative playfully shows how poor lighting can genuinely affect the mood of a space. Kapoor ultimately reveals that the fix is simple: switch to Ledure lighting. The film closes with his punchline: when the light changes, the vibe changes. 

What we think about it: Leans on humour and the quirky 'vibologist' concept to make a simple point about how lighting can shape the mood of a space, turning an otherwise functional category into a playful narrative. The presence of Ranbir Kapoor adds strong recall, though the storyline stays fairly predictable and relies heavily on his star power rather than pushing the creative idea much further.

Ankit Gupta, director, Ledure Lightings, said, “Lighting plays a crucial role in giving a space the right character and identity it truly owns; however, this remains the most ignored part while planning a home or any commercial space. Before any innovation in the industry, incandescent lamps and Compact Fluorescent Lamp (CFL) were commonly used to illuminate spaces, leaving very limited scope to explore and experiment.”