Call Me Chunky, an ice-cream brand, has rolled out its maiden campaign, ‘Chunky’s Magic’, featuring actor Arjun Kapoor.

Conceptualised by Moonshot, the campaign comprises a film. The film features an almost expressionless Kapoor who is unfazed even by the most absurd situations. Whether it’s a ghostly encounter or a finger mishap, nothing cracks his stoic exterior. His deadpan demeanour dominates every scene until he has a spoonful of Call Me Chunky. As soon as he tastes the ice cream, his emotions erupt in a whirlwind of surprise, delight, laughter, and even tears.

What we think about it: Through a series of exaggerated moments combined with Kapoor’s near-expressionless facade, the film is both hilarious and engaging.

The film released on 16 September across social media platforms.