Google has rolled out a global campaign ‘Uninterrupted’ for the Pixel 11 Pro, featuring basketball player Stephen Curry's cameo and focusing on the smartphone’s ability to help users stay present amid a constant stream of notifications.

Curry serves as a performance advisor for Google and has locked in a multi-year partnership spanning Google Health, Pixel, and Google Cloud.

Conceptualised in-house, the campaign comprises an ad film.

The film opens with a woman at a café, her phone face down on the table as a crowd of personified notifications gathers outside, trying to get her attention. Curry plays one of the most persistent, dribbling up to the window and shouting, “Live update! Game 2 is heading into overtime!” Other notifications include a vacation photo like, a friend request, a campaign donation pitch and an unanswered call. Notably, the entire crowd is played by human performers. The only alert that gets through is a call from the woman’s child’s babysitter. Pixel’s HiLight feature lets the call through while keeping the rest of the notifications at bay.

According to reports, Google says the campaign is part of its broader 'Ask More of Your Phone' platform, launched in 2025, with additional spots around concerts and vacation planning rolling out next week.

The campaign will run across broadcast, online video, social media and retail placements.

What we think about it: The film turns the familiar problem of notification overload into a simple, visually engaging idea, with Stephen Curry’s cameo adding humour without overpowering the product story. Its biggest strength is the self-aware pitch: Google is selling a phone that helps you put your phone down, while the distinctive notification crowd makes the HiLight feature easy to understand and memorable.

For the Indian market, Google has brought cricketer Shubman Gill on board for the Pixel 11 Pro campaign. In the film 'Made by Google ‘26: Find Me a Match with Shubman Gill', Gill is in Paris and uses the Pixel 11 Pro to discover the city, asking for recommendations on places to visit, the local cricket scene and where to find Indian food. When Google suggests a popular Indian restaurant, Gill checks if it serves butter chicken and the phone shares that it is a good spot for the dish as it is a local favourite too. He later heads to a local cricket ground, where he joins a game with local players and interacts with them.