ICC kickstarts World Cup campaign with 'Will to Win' film

The film celebrates the best moments from women's cricket.

Manifest Media Staff

Sep 19, 2025, 11:01 am

ICC's Will to Win campaign

The International Cricket Council (ICC) has rolled out its 'Will to Win' film for the upcoming Women's Cricket World Cup 2025 which kicks off on 30 September. 

The film, which was rolled out on 9 September, progresses how young girls started from the grassroots, to reach the global stage to compete on behalf of their countries. It features international cricketers including India's Harmanpreet Kaur, Smriti Mandhana, and Australia's Ellyse Perry among others. The soundtrack for the film is 'Will to Win' and it ends with shots of each of them teams in huddles before the trophy is unveiled.

What we think about it: Love the fact that that the film celebrates iconic moments from women's cricket rather than showcasing their battles to represent their country. This helps build the hype for the tournament.

 

 

 

Source: MANIFEST MEDIA

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