Volkswagen India has rolled out a campaign to mark the arrival of its Golf GTI.

The high-performance hatchback is set to debut in India on 26 May as a full import.

The campaign features an ad film that highlights the Golf GTI’s striking design and engineering finesse. It opens with the illuminated VW logo and signature headlights, builds momentum by showcasing the car’s speed and endurance, and concludes with a bold caption: ‘Enough Said.’

What we think about it: The film felt visually slick but emotionally bland, lacking a distinctive edge. However, it effectively did highlight the car's performance credentials with precision.

The campaign was rolled out on 18 May.