Ahead of Christmas, Zouk has rolled out a festive film anchored around the year-end office ritual of Secret Santa.

Set within a present-day office, the film follows a young professional who receives a Secret Santa gift that feels unusually well-judged and thoughtful. What follows is much speculation as the receiver and the office collectively gets pulled into the mystery of who the anonymous giver might be. The narrative progresses through casual banter amid shared workplace dynamics, briefly disrupted by the unexpected gift, prompting curiosity.

What we think about it: The campaign positions itself as a festive communication without overtly leaning on grand Christmas tropes, with the brand presence neatly embedded within the narrative, allowing the situation to do most of the storytelling. By choosing a universally familiar office ritual, the film scores on instant relatability.

The film has been released across Zouk’s digital and social media platforms.