Citroën India has rolled out a campaign for its Basalt X model. 

The film comes on the back of the French car manufacturer appointing alterType as its creative agency on record post a multi-agency pitch.

The film shows a man getting ready and getting into his Basalt X. He's driving to a Christmas gathering, and while doing so, features of the car are showcased. The man arrives at the party with a gift in hand, and all the children run towards him, expecting more. That's when the boot of the car is opened to showcase its boot space with all the gifts stacked in it. A super appears, which reads 'guess who got an upgrade this year', hinting that Santa's sleigh has been replaced by the car. 

What we think about it: While quite functional, the film effectively matches the festival to its messaging.

The film was released on 22 December across social media.