Pro Kabaddi League has rolled out a campaign, #GhusKarMaarenge, featuring Tiger Shroff.

The film presents multiple instances where groups of thugs or bullies threaten innocent people, often using the phrase ‘Ghus kar marenge’ (we’ll go in and beat them up). This phrase becomes a recurring taunt, symbolising their aggressive bravado and pack mentality. As the tension builds, Shroff’s character enters the scene. Drawing a powerful parallel to the sport of kabaddi, where the objective is to enter the opponent’s territory and emerge victorious, he flips the narrative and comments that ‘everyone talks about going in and beating others, but here we do it.’

What we think about it: The campaign captures the spirit and strategy of kabaddi, blending it with a grounded action narrative. The film showcases the thrill of the sport while delivering a clear message about courage and taking action.