Bata India's Floatz has rolled out a campaign 'Comfort Never Looked So Good', featuring actor and YouTuber Prajakta Koli to showcase its clogs offerings.

The campaign campaign consists of an ad film.

In the film, Koli transforms into a quirky news reporter delivering a stylish public service announcement: “Floatz is your go-to, come rain or shine!” Whether it's spontaneous errands or last-minute airport runs, the film follows Koli navigating everyday moments with effortless charm - all while sporting the latest Floatz Clogs from Bata.

What we think about it: While the film plays safe in execution, its charm lies in Koli’s relatability and the product’s clear, youthful positioning.

Deepika Deepti, head of marketing, Bata India, said, “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price. With its stylish, on-trend, waterproof design and advanced comfort technology, it’s designed to keep up with the modern lifestyle. Whether you're navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season.”