Shark Tank India has released a promo announcing the opening of registrations for its upcoming season.

Conceptualised by Moonshot, the promo urges viewers not to go on the show or register for it. In a tongue-in-cheek twist, Shark Tank India’s latest promo urges viewers not to apply for Season 5. Instead, it sarcastically suggests they stick to their 9-to-5 jobs, work tirelessly for someone else’s dreams, and help their bosses become millionaires. Using clever reverse psychology, the ad flips the script—challenging aspiring entrepreneurs to prove the message wrong by daring to dream big, take the plunge, and register for the show.

What we think about it: Bold, satirical, and refreshingly self-aware, the ad flips conventional motivational messaging on its head. This use of reverse psychology is both humorous and effective. It challenges the audience’s ambitions by mocking complacency, lighting a subtle yet powerful fire under aspiring entrepreneurs. The ad stands out amidst the clutter. 

The film released on 25 June.