Renault India has rolled out a film for the relaunch of its Duster. 

The film, conceptualised by L&K Saatchi & Saatchi, opens with a child playing with a scale model toy car. The toy car, which is a sedan, suddenly finds itself in front of a scale model of the Renault Duster. The child keeps the original car aside and starts playing with the Duster. It moves to real scenes of how the original Duster helped users 'get out of the lines' with the story of how it helped create adventures as the car made the 'unreachable', 'reachable', and the 'unknown', 'familiar', while 'rewriting the map of a nation'.

It concludes with the child parking the scale model of the Duster alongside a covered scale model of a new Duster, revealing the upcoming launch.

What we think about it: The nostalgia we saw Tata build with the Sierra relaunch returns in this Renault film for the Duster. What caught our eye was how the storyline narrated that the Duster was the 'original SUV of the country' that helped make adventurous road trips possible.

The film was released on 25 December, while the new variant of the Duster will be unveiled on 26 January 2026.