Air India has rolled out a campaign 'There's an air about India'.

Conceptualised by McCann Worldgroup, the campaign comprises a film. The ad celebrates the resounding spirit of a new India - bold, joyous, and confidently on the rise. From bustling metros to remote heartlands, the film captures the soul of the country and weaves together the diverse cultural fabric of India - be it the traditional performances, spiritual motifs, modern skylines or global aspirations.

What we think about it: With striking visuals, the ad is brilliantly produced. The background score perfectly captures the country's identity.

The film released on 27 May.