Sony Pictures Networks India (SPNI) has rolled out a promo film announcing the broadcast of 10 India Cricket Series. The film features actor Akshay Kumar.

The ad opens with Kumar addressing the audience, announcing an exciting season ahead for cricket fans. He reveals that starting 28 May, the channel will become the home of Indian cricket, bringing viewers an action-packed lineup of 10 major series running all the way through Diwali. The ad then shows glimpses of both the men’s and women’s Indian cricket teams in action - intense match moments, celebrations, behind-the-scenes glimpses, and fan reactions. Each series is teased with dynamic visuals, building anticipation and showcasing the diversity of opponents, formats, and venues.

What we think about it: The montage of men’s and women’s matches is a big strength, as it broadens appeal and reinforces inclusivity. Following a familiar sports promo style, the film sticks closely to its core message and delivers it in a direct, focused manner.

The promo film released on 29 April.