General Insurance Council has rolled out a campaign, 'Achha Kiya Insurance Liya' (Thank God, Got Insurance!).

Conceptualised by Lowe Lintas, the campaign comprises a series of films. Narrated by animated pet characters, the films highlight the importance of insuring health, vehicles, property, and livelihood.

From an accidental fall and a cricket mishap to Ghosh Babu's accident, each film shows how insurance offers timely protection.

What we think about it: Moving away from the usual complex jargon-filled narrative and fear-based messaging, the campaign uses relatable and humorously told scenarios, to highlight the importance of being insured. The use of animated pet characters as narrators adds a layer of charm and relatability, making complex topics like insurance feel approachable and engaging. A well-executed campaign that balances entertainment with awareness.